Swedish clothing retailer H&M was the biggest user of organic cotton worldwide for the second consecutive year in 2011, according to Textile Exchange's latest Global Sustainable Textiles Market Report.
“H&M's ambitious program continues to drive demand for organic cotton and other more sustainable fibres,” said LaRhea Pepper, managing director of Textile Exchange.
H&M has been using certified organic cotton since 2004. All its organic cotton is independently certified and clothes are clearly labelled with a dedicated hangtag allowing consumers an informed choice.
"We plan to further increase our use of organic cotton in the future,” said Henrik Lampa, sustainability manager product at H&M. “Cotton is the raw material we use the most and our good progress against our goal means major improvements for people and the environment in cotton producing communities."
H&M (Hennes & Mauritz AB) was founded in Sweden in 1947. The H&M Group has approximately 2,700 stores in 48 markets, including franchises.
